[Lead Generation] – 3 Powerful Guarantees To Generate More Leads and Increase Sales

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Here are 3 powerful guarantees to generate more leads and increase sales.

A powerful guarantee can be the main cause for choosing one product or service over another.

The number one thing that closes a deal is trust, and with new customers, you have none.

What you lack in trust, however, you can easily make up in service by reversing the risk each customer assumes when purchasing your product or service.

The value of a strong guarantee is the safety net needed to provide your potential new customer to take the chance of doing business with you.

To receive new, confident, happy customers that will reap your benefits, you must offer a clear, unmistakable, no questions asked powerful guarantee.

There are absolutely NO excuses to this rule!


There are 3 Powerful Types of Guarantees
1. Money-Back Guarantee This is the most common form of risk reversal and it works extremely well.

2. Pay for Results Guarantee This is potentially the riskiest guarantee to offer, but the good news is that you are betting on yourself.

3. Make Them More Money Guarantee. You can offer your customers more money than the investment they made purchasing your product or service.

Here are some other ideas to build trust with a new prospect
• Initial freebies,
• free support services,
• payment plans,
• warranties
• Try first, pay later guarantees are other options that are fairly low-risk for you to offer.

You can try a few out and pick which one works best for your business model.

As a business owner, you may think this sounds a bit crazy, but if you are confident in your product and service’s value, then there is very little risk for you to offer a seemingly outrageous money-back guarantee.

One quick thing you can do is look back into your analytics to gain more insight into the risk you are willing to take. Look at your average returns, purchases, and customer ratings to help decide the ideal guarantee offer for you.

It is so important to create and implement a powerful risk reversal strategy in your business. If you can remove your customer's fear about doing business with you, you're going to have a steady flow of new and repeat business.

Think about this with the end in mind - how many more prospects could you convert into new customers – 10%, 20%, 30%? How much more sales could that produce each month for your business?

Take action today and create a powerful guarantee that will increase lead generation, boost conversions and increase sales! If need help or guidance to generate more leads, visit http://www.growthadvisorondemand.com

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